The original purpose of these daily editions was to alleviate the boredom of lockdown. With Leicester being singled out for a new round of rule-tightening, we figured it might be nice to feature a few stories of local interest for our readers locked down there.
For example, the story about how the longstanding collaboration between Gary Lineker and Walkers – two Leicester powerhouses – almost didn’t happen.
Local crisp rivals Golden Wonder had been chipping away at Lineker trying to make him a brand associate for years before he went with Walkers. One of the ways GW had tried to cement the relationship in the early 80s was by luring Lineker to their head office in Market Harborough and getting him to judge their “Miss Golden Wonder” contest.
All of the company’s departments had picked out a lady to put forward for the final and then told Gary it was up to him to pick the winner. Surprised, and a little flustered, Gary made his excuses and left.
(But not before choosing the rep from Personnel.) |