While the other four Spice Girls are busy tanking their legacy by filming unspeakably shit ads for mobile game app Coin Master, Victoria is curating her personal brand as tightly as ever: this weekend, dressing David up in a chunky Spiceworld Xmas jumper for Instagram.
It won’t come as a shock to learn that Victoria is still all over the self-publicity game. In the days of the band, she was always the one up to speed on the names of all the various tabloid showbiz hacks, where they were at any given time and who had written what about her. Now she’s a fashionista, she’s equally hot on which influencers follow her on Insta, and what they’re all posting.
She does occasionally call in help though. If something ever went wrong in a publicity drive, Victoria has never been shy about getting on the phone and giving the PR team a dressing down. But if things went really badly? She’d hand the phone over to her mum – and all hell would break loose. |