Up until recently, Kylie Jenner was the most shameless trademark hawk, trying to secure the branding rights to whatever wasn’t nailed down. She tried claim the age-old phrase “Rise And Shine” for her own, as well as trying to trademark the name “Kylie” (which Ms Minogue had something to say about).
But she’s just been knocked into second place. A WSJ journalist recently found a trademark application that was submitted to lay claim to the phrase ‘Catch And Kill’ – a long-used media term to describe the practice of editors buying up unflattering stories about their friends, specifically to squash them.
‘Catch And Kill’ was also famously the title of Ronan Farrow’s book about his Pulitzer-winning investigation into the Weinstein scandal and how the National Enquirer was weaponised on Weinstein’s behalf.
But it wasn’t Ronan who applied to trademark the name.
It was a company called Topixly: a production company owned by Dylan “Dyldo” Howard – former editor of the National Enquirer, one of Catch And Kill’s leading baddies!
(It was refused.)