In recent years the phrase “personal reasons” has been used as a euphemism to describe such varied things as the birth of a child, the death of a loved one, a raging cocaine habit, the uncovering of a sexting scandal, divorce, allegations of workplace harassment, sensitive medical treatment, secret cosmetic procedures – practically anything a well-known personality may wish to brush over.
Correctly deployed by a PR department, a phrase as vague and sensitive as “personal reasons” can provide tremendously helpful cover.
For example, after Niall from Love Island started speaking publicly about how he was living with Asperger’s, the nation inferred that the “personal reasons” behind his shock departure from the villa were as a result of that.
And nothing to do with, say, any self-prescribed pharmaceuticals that there might have been in his suitcase… |