The story of Paul from S Club 7 selling his Brit Awards on eBay – and getting a cool quarter million for his troubles – has really caught the imagination of the public. But he’s not the first celeb to try to hawk stuff on eBay to make ends meet. Hell, he’s not even the first member of S Club 7 to do it. There’s a thriving marketplace for celebrity tat – often run by the celebs themselves.
Once upon a time, celebrity couples who wanted to make a bit of extra cash out of their relationship would just release a sex tape. But while that might net you a one-off payday, the savvy celeb entrepreneur knows there’s a better way to make good money: set up a dedicated company, and have a very public bust-up.