Of all the strange contortions involved in trying to rationalise Donald Trump’s most recent racist tirade, one of the strangest is the idea that Trump is actually making an extremely smart PR move. Why have we all become so obsessed with these Dead Cat tactics? And why do we see them everywhere we look?
And what of Max Clifford, the famed PR mastermind who failed to protect his own reputation? How could someone so ruthlessly committed to burying bad news, who spent his entire career making problems like this disappear, end up dying in such disgrace in prison? In more ways than one, he only had himself to blame…
Before he signed on with Simon Cowell to make The Investigator, Mark Williams-Thomas was best known as the man who took down Jimmy Savile. Initially it brought him all the attention he could have hoped for – but, as he’s been finding out this year, not all attention is good attention…
For a man who has enjoyed as much success as he has, Simon Cowell has made some astonishingly bad decisions in his career. But even worse than the acts that he’s chosen to sign? The men he’s chosen to do business with…
One of Simon Cowell’s most recent productions is a true-crime series hosted by the ex-police officer best known for taking down Jimmy Savile, Mark Williams-Thomas. They’re hardly the Watson and Holmes of our day, but their true-crime series The Investigator is interesting stuff. Not because of what it covers, necessarily – but because of how it came about…
Our lawyer suggested that we provide some editorial context here to make it clear that this is “the unauthorised rushes of a dead criminal”.
So there you go…
Prison may cost you your freedom, prison may cost you your dignity, but prison needn’t cost you your Twitter followers. It seems you can be as despicable as you like IRL, it doesn’t seem to harm your #numbers. Here’s how some of the worst offenders are faring…