The criminal underworld of New York, the closed corridors of Washington, the magazine industry of Florida. They’re all very interesting – no question about that – but these aren’t regular people we’ve been talking about here. For the National Enquirer to cut any sway with millions of average American Joes, things would have to change. They’d have to go corporate. Which is where American Media, Inc. comes into play.
While mob boss Frank Costello gave the National Enquirer a connection to the less-reputable elements of society, in order to become a truly powerful publication it would need someone to introduce the Enquirer to the established corridors of power. Someone with the ear of a senator, an attorney general, a president. Which is exactly what it had in the rather lumpy shape of Roy Cohn.
Our story starts with American Media Inc’s oldest and most notorious title: the National Enquirer. As the industry’s most sensational scandal rag, the Enquirer is often blamed for setting the grim tone of modern celebrity reporting – but how did it become so influential? And, more importantly, how did the Enquirer’s ties to a botched Mafia hit-job in 1950s New York end up causing a tabloid boom in 1970s small-town Florida?