Of all the strange contortions involved in trying to rationalise Donald Trump’s most recent racist tirade, one of the strangest is the idea that Trump is actually making an extremely smart PR move. Why have we all become so obsessed with these Dead Cat tactics? And why do we see them everywhere we look?
There’s not much that can prepare you for a Yewtree police raid so, when it happens, your best bet is to bring in the professionals. Cliff Richard hired crisis management experts to help prepare him for his first post-raid interviews in 2014 – but he appears to have forgotten some of their sensible advice in the years since. So maybe a little refresher is in order?
Since the Harvey Weinstein story broke, dozens of people have stepped up to denounce his behaviour. While it’s undeniably good to hear so many voices united against sexual assault, it’s important to make sure that we don’t wave through everyone that’s lining up to speak out – especially when our own industry is not without its problems…
Celebrity copy approval has become a rather hot topic this week, thanks to the fallout from Clare Balding’s PR people trying to make changes to a interview in Saga magazine. It’s a problem, to be sure – but if you’re going to try to lift the curtain on this sort of bad practice, you really ought to lift it all the way up…