Celebrity response to the recent earthquake in Haiti has been much more muted than it was in 2010. They haven’t even made one star-studded music video this time around, let alone two. But maybe that’s why?
The original video for the Helping Haiti cover of Everybody Hurts saw a number of the featured artists filmed in the studio, unpolished and unstyled as they recorded their lines – intertwined with footage from the ground in Haiti. It was simple, understated and effective. The only problem was that it didn’t feature any of the big-name American talent.
When it came to involving them, Mariah Carey made it clear she didn’t much fancy being filmed in a tracksuit without any make-up. Instead, she took her footage in a different direction: making eyes at the camera, holding a single rose and posing like she was shooting a Vanity Fair cover.
Unable to seamlessly slot this footage into the existing video (not without making Mariah look insane, at least) the decision was taken to throw a bunch more money at the project to make a second, entirely new video where everyone else would follow Mariah’s lead and go full glam for it. |