This Monday, the Sun very kindly gave its front cover over to Simon Cowell to offer his unconvincing explanation for why he’s cut Little Mix and long-time management collaborators, Modest Management, out of his business.
For some reason, Cowell’s favourite PR conduit, Dan Wootton, didn’t push him too hard on why he now considers them to be “toxic” influences (happily mentioned in the same breath as Philip Green) but it really doesn’t make any sense that he would bin off the biggest act still left on his label – especially after enduring such a bruising stretch in which he lost most of One Direction and most of Fifth Harmony to rivals.
So what on earth could have caused him to act so rashly? Good old-fashioned pride.
Modest Management recently signed up the Spice Girls to manage their reunion, a headline-grabbing stunt that’s been orchestrated by Cowell’s big nemesis, Simon Fuller. Cowell is still so seething at Fuller after their big American Idol/X Factor fall-out that, rather than share Modest with him, he went ballistic and cratered his own relationship there.