In response to our request for botched band stories, one reader emailed in to remind us of E-Male: the boyband that didn’t just have one gimmick, but two.
As well as rocking a set of Spice-style nicknames (E-Lusive, E-Mense, E-Nigma, E-Zee and E-Go), the boys from E-Male had a shared love… of rollerskating.
Dreadful as that sounds, these sorts of things weren’t without precedent in the late 90s. Both Steps and Atomic Kitten had similar sorts of nicknames that they shelved early on (‘Glitter Steps’, ‘Smiley Steps’ / ‘Party Kitten’, ‘Mental Kitten’, etc). And Starlight Express’s rollerskate training school was absolutely teeming with soon-to-be pop stars, including Mel B, Saffron from Republica and Lolly.
[Still, it’s really bad]