If you were scratching your head when you first saw Bob Geldof captaining a boat down the Thames in support of the EU a few days before the Brexit vote, we were too. But we may have since found an explanation.
Someone who was working on the Remain team told us about a different political campaign that they were previously involved in, and what happened when they tried to drum up a couple of celebs to support it.
The famous PR agency Freud Communications expressed an interest in helping them with their cause and said they’d bring Bob Geldof along with them. The campaigner said they weren’t quite sure Geldof was the right sort of fit for them, but was told in no uncertain terms that Geldof was a dealbreaker.
If they wanted the almighty PR weight of Freud, his involvement was “non-negotiable”. |